Weekly Written Analysis Week 5

Michael Thomas
Bratz Dolls New Popular Culture Icon
Assignment 5-1 Weekly Written Analysis
HUMN341-E2WW
February 5, 2008

I chose to write my weekly written analysis on the Bratz Dolls (MGA, 2008). Bratz are the new craze among young and pre-teen girls. These dolls, accessories, and play sets are competing with Barbie and her gang of friends (Mattel, 2008).

If you have ever perused the local toy store aisles you can see all the different Bratz dolls, play sets, movies, clothes, doll accessories, cars, and bicycles that are out there for girls to play with. The price ranges from $10 to $150 on all these different toys.

The newest doll MGA entertainment has added is the Be-Bratz doll. This doll is interactive. Your child can go to the Bratz website and create a new doll and play with it on-line. This doll is nameless until your child picks its name and different characteristics for it.

My two oldest daughters have a collection of these dolls and accessories. They are always dressing them up and playing with them. My wife has commented on how much easier it is for younger girls to dress the dolls and play with them. This is one reason she likes them better than Barbie (Mattel, 2008).

Our daughters have Bratz and Barbie and my three year old has so much trouble changing Barbie and getting her shoes to stay on. Yet when she plays with a Bratz doll she can dress her with ease, she gets so excited because she doesn’t need help.

Could we see Barbie and her gang coming to an end after so many years, or will Mattel find a way to keep Barbie from being a doll of the past? I think these dolls are a new popular culture icon and will be for years to come.

References
Barbie Retrieved on February 1, 2008 from http://www.mattel.com/our_toys/ot_barb.asp
Bratz Retrieved on February 1, 2008 from http://www.mgae.com/
Images Retrieved on February 1, 2008 from http://www.bratz.com/